Most of you are already aware of Google Search Console and its impact on your SEO efforts. But what about mobile index and semantic search first?
Two months to 2018, do you need to know what worked last year? What created a big setback? Now the question is, what needs to be changed in your SEO strategies to increase organic traffic, leads, profits, and indeed value?
It’s a good time to reshape your inbound marketing strategies to increase organic visibility.
Why?
Consumers’ habits keep changing … drastically. It is the driving force behind inbound SEO marketing. In recent years, the business world has experienced a huge change in consumer behavior; mainly when it comes to e-commerce business.
What do you need to do now?
Make SEO a top priority for ultimate survival and self-improvement in the business world.
The long-desired goal of search engine optimization is to get to the top of the SERPs (search engine ranking pages). However, search engines operate on an evolving philosophy. With recent updates to Google’s algorithms, search engine optimization as the cornerstone of inbound marketing has changed considerably.
Take a good look at your SEO marketing data because search is becoming a challenge for all types of B2C and B2B businesses.
What do marketers say?
According to a HubSpot study (Inbound Status, 2017), “63% of marketers say their biggest challenge is generating organic traffic and leads, and 61% say increasing organic visibility is their top priority.” . However, they do not continue with that. The best route to deciphering whether the strategically planned search engine optimization campaign is fully embraced by marketers is the website audit.
Here are some things to note in case your website ranking slows down or you face a sudden drop.
The URLs on the web page are faulty or too long.
Web page titles lack the keyword focus.
Outdated web design and poor site architecture.
Missing or misplaced call-to-action buttons.
There is unnecessary duplication of the homepage URLs.
Web page titles simply mimic content headings.
Inadequate content organization and poor internal links.
Break old habits.
Remember, evaluating and planning an SEO strategy is not a one-time exercise. Numerous factors are involved when it comes to driving organic traffic and amplified conversion rates, from helpful call-to-action buttons to targeted reach.
We all live in a digital environment. Virtually every business understands that the unwavering user experience is a critical driver of customer conversion. But growing and converting the target consumer base while ensuring a sufficient budget remains a top concern for eCommerce businesses.
Let’s bring a high performance SEO strategy to improve your website visibility online.
SEO is based on three main categories:
Architecture
happy
Links
Focus on all of them or else your website will be nowhere on the internet sooner or later. Don’t overlook any of them; it will leave a negative impact on your online visibility. Eventually, you will put the effects of your organic at risk, resulting in fewer clicks, fewer page views, leads and sales, and of course, rejected conversions.
Here are some essential practices, plus a framework, to improve your SEO strategy, leading to greater visibility in the SERPs and keeping potential customers on site longer, pushing them into the sales funnel and ultimately , to conversion.
1. Improve web design and structure:
First of all, make sure your website design and overall architecture are based on the latest trends, following Google’s guidelines.
For example, your web design should be unique, clean, and nice. Don’t go for a generic template, instead create a custom design with a compelling value proposition to reinforce your brand equity.
Remember, clients are always looking for ease and clarity. Most of them do not appreciate jargon and unnecessary use of superlative words.
Try to be as specific as possible when designing your website. People generally don’t believe in big claims, but they do give personalized messages a considerable edge. Give it a thought.
two. Add life to your content and target long-tail keywords:
The next significant aspect is the content. To improve SERP rankings, your website needs fresh blood in the form of new, high-quality, and relevant content.
Every time you enter new content on your website, say in the form of blog posts, web crawlers visit those pages and index them. In this way, search engines keep analyzing your site and recalculating how it should rank in the SERPs. Every time you add new content or repurpose old posts by adding new scripts along with long-tail keywords, the chances that your target audience will find you on the internet increase.
Web crawlers feed on content that is posted regularly. But, to be honest, it is not enough to improve your website ranking. Why? If you continually post content that attracts attention, but is not in the format required by Google Search Console, it will have no impact on deadly web crawlers.
Remember, if your target keywords are devoid of long tail phrases, it can be difficult for you to rank your site higher in Google search. Also, you can’t bring voice search to its full potential. For the reason that people verbally use long sentences compared to what they enter in search engine bars. So you need to make your website voice search compatible first and then target the right keywords for better results.
3. Never, I reiterate, ‘never’ undermine the power of links:
Links, inbound or outbound, still matter a lot. These links are one of the oldest factors in search engine optimization, but they are still considered as the ‘votes’ from third-party websites that your site should rank higher in the SERPs.
Getting inbound links won’t break your bank, but it’s the most time-consuming aspect of SEO. Businesses looking for their link building launch the campaign by taking the lowest fruits, which include;
Business directories.
Local publications.
Classified ads.
Yellow page listings.
Social media bookmarks.
With these methods, you can create a dozen links in a minimal amount of time. However, to get long-lasting, high-quality links, you need to dig deep into inbound marketing strategies such as guest blogging and paid campaigns. If you are not sure what works in this regard, consider consulting an SEO company who will direct you to the right path to get your desired results.
Verdict:
From first interaction to happy consumers and beyond, you need to feed your SEO with a 3-point checklist mentioned above to outperform your competitors. From your site architecture to content and link building, your search engine optimization plan needs a new overhaul to increase organic traffic, leading to improved SERP position and thus ROI. accelerated.