Making money is one of the strongest desires of human beings. Whether young or old, everyone is thirsty for financial sufficiency. That is why I have decided to make an X-ray of this text entitled “How to make money with air”.
The text is written by Brian Sher, who graduated from the University of South Wales with a BA in Marketing. His subsequent business trips abroad sparked his interest in consulting and, after spending two years in Los Angeles, he returned to Australia and formed his own company specializing in marketing and business growth strategies. Working with companies both large and small, one of his main clients offered to partner him in a new company: Vision Publishing.
Under Sher’s leadership, Vision Publishing experienced phenomenal growth, ultimately achieving more than $ 12 million in annual sales. His extensive network and strong reputation as one of Australia’s most dynamic and exciting marketers made him an active and sought-after business coach.
The author says that given the title of this book, you can hear critics sharpening their pencils and cynics saying “Oh yeah, we’ve heard all of this before.” Sher admits this is perfectly understandable, as on the surface, making money out of thin air seems like an incredible claim.
He confesses that to be honest, he himself was cynical when he found out about this practice, adding that what made him look past his initial mistrust was that he didn’t want to work hard for a living. Rather, Sher wanted to work smarter and less to enjoy the finer things in life and have time to enjoy them.
He says that while deciding how to achieve it, he recalled a statement his father made once, which was, “Never work with your hands, it will never make you rich!”
This author argues that although he was not literally working with his hands, he knew he was not far from this when it came to wealth creation as he was working hard and not exactly rich. Sher says his head was full of great ideas and concepts, and he was working at a hectic pace, rushing around selling these ideas.
The author reveals that he learns to live well, but that was it, and he needed to learn more. He adds that he needed to learn how and what the rich were doing that he was not. This author says that they were making money and he was just making it.
Sher explains that he set out to try and change all of that by studying what they did, the way they thought, and the way they operated, and after a while, he discovered that their habits weren’t rocket science and that it was entirely possible to make money. of nothing.
According to him, if you want to be successful, you simply need to change your attitude as you approach your next business venture, and this simple change will be worth millions of dollars.
In terms of structure, this book has 15 chapters. Chapter one is titled “Secrets of the Rich.” According to Sher here, “How many times have you heard people use the words ‘make money’? I just want to make money … I bet thousands of times and you’ve probably said them to yourself. Spoken words can be identical , what the ‘poor’ (that is, people with a ‘poor’ mentality) mean when they say them is completely different from what the rich mean of their time. And this can only mean one thing: work harder or harder “.
Sher teaches that when the rich use the words “make money,” they mean wealth creation. In other words, they are never about selling your time.
In this chapter, the author also discusses other concepts such as unlearning a “poor” mentality; know what the rich know; steal from the rich to give to the poor; and a secret file.
Chapter two is based on the question mark of “How rich are you?” Sher quotes Michel De Montaigne here like this: “We are all richer than we think.”
According to the author, almost everyone you meet wants to be richer than they are right now. He says, but it is important to understand that being rich in life is not simply about making more money. The author stresses that many people mistakenly believe this to be the case.
Sher explains that money is something you can use to get things done and that the more money you have, the more things you can do. Many things are more important than money: a loving partner, a supportive family, friends you can trust and depend on, a career you enjoy, says the author. In Sher’s words, “You may be rich, but without these things you won’t enjoy life as much as you could.”
He reiterates that happiness is largely based on non-material things; And living life to the fullest is about focusing your emotional energy in positive channels and directing this energy into everything you do, at work or at play.
In chapters three through nine, concepts like making money out of nothing; never go to school if you want to be rich; the fastest way to earn money; your business successes and failures; your need for a rocket to reach the moon; It’s worth nothing if you can’t sell it, and twenty habits of the world’s least valuable companies are examined.
Chapter 10 is titled “Twenty Habits of the World’s Most Valuable Companies.” According to Sher here, the richest companies in the world are capitalized in the hundreds of billions of dollars, which places great value on these companies and brings wealth to the owners.
He adds that, however, total capitalization is not the most important thing to consider when evaluating the value of a company. Sher advises you instead to look at the price-earnings ratio (p / e ratio), printed next to the stock price on the trade pages of newspapers, and you will see that most of these ratios are between 15 and 20, but some are much higher. , even reaching the hundreds.
The author says that the twenty attributes that valuable companies have are operating in large or growing markets; production of unique and timely products; sell only leveraged products; control of residual income; institution of large systems; excellent customer service; powerful brands; not dependence on a person; typical market leadership; and attraction of the best and brightest people.
The remainder are preaching the reward for performance, not longevity / time; possession of high margins; possession of few real competitors; continuous innovation or flow of new products; possession of an investor entry and exit strategy; possession of a large customer database; great marketing institution; anticipation of customer needs; constantly adding value to the customer experience and educating customers before selling to them.
In chapters 11 to 15 of this book, this author analyzes analytically concepts such as the most successful and unsuccessful habits in the world; 28 Habits of the World’s Least Successful Entrepreneurs; forty-two habits of the most successful entrepreneurs in the world; twenty-six secrets to making money out of nothing; and the question of whether you will become a millionaire.
Stylistically, this book is a success. Sher displays a high level of analytical presentation skills and simplicity of language. Employs thoughtful illustrations, classical / literary allusions, and autobiographical effects to ensure analytical reinforcement as well as concrete conviction on the part of readers.
Also included is the question and answer section, exercise “The Road to Wealth,” for practical reader engagement. Also, the title of the book is engaging and emotionally challenging. The cover design is attractive and communicative, while the inside pages are well laid out.
However, since Chapter Nine titled “Twenty Habits of the World’s Least Valuable Companies” is the opposite of Chapter Ten titled “Twenty Habits of the World’s Most Valuable Companies,” one of them should have been left out of the chapters of this book to avoid conceptual redundancy, especially that we can antithetically deduce the attributes of one from the discussion of the attributes of the other.
But overall, Sher’s efforts are commendable. If your wish is to make the most of the slightest opportunity and get rich this year, then you must read this masterpiece. It is simply irresistible.