Investments in digital media: what opportunities are being considered?

Do you currently have a digital media or digital media technology company or other media-related businesses and are you considering raising capital? This is one of the sectors most sought after by the angel, venture capital and other investors. However, as technology and industry evolve, the definition of “New Media” or “Digital Media” or “Internet Media” is becoming increasingly broad. For capital seekers, it’s a big trend, as this means more companies are now expanding their mandate to include “media” assets. In this article, we reveal our latest interviews and findings from VC and Angel Investors on what kind of sectors and segments. will be looking in 2010.

What do they seek?

In essence, the term Media / Digital Media generally applies to companies whose business activities are engaged in the following:

1. Internet media

Broadly speaking, this means “website” business, one fund manager suggested that they will look for companies similar to eBay, Amazon and other web retailers; Another fund manager suggested news websites that have a unique and selective target audience; such as the Hispanic news portal or a particular Internet television as investment opportunities.

2. Digital media technologies

Generally speaking, technologies that can be transmitted by the media, such as video clips, video streaming. Particular examples are digital technologies that can enhance images for sporting events, or digital remote control, or specific digital technologies used on iPhone or for real estate agents, for example.

3. Social media websites

More and more fund managers have separated this as an investment class on its own. This is an area of ​​particular interest and will likely attract a lot of investor attention, being critical that if you can run a large social media website, you will essentially own a very large database, and you can use this database for marketing and others. At the end of the day, it is a very powerful and yet inexpensive venture that may attract the attention of venture capitalists.

4. Digital market research and digital marketing

Investors are having a hard time finding a universal term for this industry. Ultimately, this applies to companies using the digital / online platform for services, including market research. A very good example is my friend’s business, which has more than 400,000 members, and is a perfect platform for market research, it has attracted $ 10 million from venture capital investors.

One area in which many have not realized the potential is market research and digital marketing agencies; This has been a particularly booming area for venture capital firms to invest in; since they are scalable and low-cost businesses; and generally fast growing companies due to new technologies and concepts introduced around online media.

Leave a Reply

Your email address will not be published. Required fields are marked *