Let’s be honest. Email marketing and publishing have become
very popular tool to promote your business, especially in the
USA. Many people use email in everyday communication. The email is
fast and cheap. What would you like the most? Many people subscribe
to electronic magazines about the Internet, jokes, tips, recipes, horoscopes …
Most of these emails are free and of very good quality.
Online and offline advertising and marketing has at least one
something in common: you have to know your target audience. Market
segmentation is very important because you don’t want to lose
your money by sending your ads to someone who has no interest in
that. Email advertising and online advertising in general is more
effective because there are many cutting edge techniques
that allow you to keep track of each advertisement.
Some good follow-up services are:
Website tracking
Statistics counter http://www.statcounter.com
Web trends http://www.webtrends.com
Email tracking
Group metrics http://www.group-metrics.com
Online
advertising can get information about where your visitors are
coming from, what they read on your website, how much does it cost
the open rate of your email newsletter, how much is the click / through rate
For every link in your newsletter, you can also get demographic data
reports on your visitors / subscribers and many other things.
Therefore, in an online presence you have excellent options for
1-1 marketing. You can adjust the design and content of your website
according to the needs of your visitor.
If you run ads on television or in magazines, you may not know exactly how
many people saw your ad. There are some predictions
but not that precise, of course.
One of the main advantages of offline advertising compared to online
is that people still believe more in what they see on television than
In Internet.
Online promotion has a great advantage over offline
promotion and that is interactivity. In the online promotion you
you may have interactive ads that behave differently based on
visitor behavior. What is popular in online advertising is
make ads as mini home pages. Yahoo! use that technique to
advertising your services.