Public relations careers use integrated communications to personalize the public image of a company, product, or person. Within public relations jobs, many different tools can be used to create an effective marketing plan that can be adjusted accordingly.
Media Relations involves making products and / or a company known to different areas of the press such as newspapers, magazines, newsletters, the Internet or television. Relevant stories are given to the media for the purpose of promoting products, of which the media cannot accept any free gifts. Key tools are used in media relations and include items such as:
– Press kits include written information that supports the business. This may include press releases, business history, or information about the organization’s officials.
– Press releases (audio or video) include prerecorded information that the company presents as part of a story.
– Matt Release is a written article that is used as filler material. Mate releases are sent through syndicated services, sent by email, fax, or mail.
– The website’s press room appeals to the media while providing company contact information.
Media Tours occur when companies send a company representative to discuss a new product on radio or television talk shows. These representatives also conduct interviews with reporters online and offline. The spokesperson may be an employee of the company, but does not have to be. Some companies hire an independent person or a person who considers himself an expert.
Newsletters are used for regular contact with an audience. Email and regular mail are used for these information letters and, if effective, they are well received.
Special events include a wide variety of items, such as receptions, dinners, or shows. The target audience can be very specific or very varied. Ensuring that the correct message is conveyed to the public is very important in this type of tool.
Speaking engagements may include conventions, meetings, or other demonstrations. The main purpose of a talk is to establish experience.
Sponsorships are used to generate brand recognition through the association of a planned event or group. These opportunities can range from local to international levels, from T-shirts to cars and other items.
Employee relations are important to keep employees informed about business information, such as personnel information, corporate events, and other communication information.
Community relations and philanthropy includes building good relationships with parts of the community to minimize the bad publicity that may arise.