Watch the commercial – OR – Make popcorn?

Mr. and Mrs. Homebuyer Will B:

“I’m looking for your commercial and I couldn’t find it”

Mr. and Mrs. Wanna B Home Seller:

“Commercial? On TV? We don’t have a commercial!”

Mr. and Mrs. Will B. Homebuyer:

“No, not on TV! We’re talking about your home commercial on the Internet! We’re looking at all channels, Georgia MLS, Zillow, Realtor.com, Trulia and our Realtors website and we can’t find your home’s business listing”

Mr. and Mrs. Wanna B. Home Seller:

“Well, it should be there! The house has been listed! Are you sure you didn’t see our commercial? There are a lot of photos!”

Mr. and Mrs. Will B. Homebuyer:

“Oh, there it is! Now we see it. Sorry! We missed your commercial.”

Mr. and Mrs. Wanna B. Home Seller:

“Why did you miss our commercial?”

Mr. and Mrs. Will B. Homebuyer:

“During their commercial is when we get up to pop the popcorn and have a cold beer.”

Mr. and Mrs. Wanna B. Home Seller:

“If you’re interested in buying a product I’m advertising, why didn’t you see my commercial about it?”

Mr. and Mrs. Will. B. Homebuyer:

“Your product is vacant. There were no details to view. Nothing caught our eye so we moved quickly. There are so many products like yours for us to choose from and there are so many business listings to view that we have narrowed our choices down to our 8 to 10 favorite commercials. We’re going to see those products tomorrow. Sorry, but we won’t see yours.”

Favorable presentation and creative merchandising of a product for sale has always been a strategic part of successful business practices. Marketing your home for sale is no different. The Internet now acts on your behalf as the business of your home. At closing you will be paying that commercial in commissions that come from your profits. It only makes sense for your commercial to be quality, eye-catching, and displayed in a mansion that encourages sales.

Isn’t that what commercials are supposed to do: encourage sales?

80% or more of today’s homebuyers first see the home’s commercial listing on the Internet before visiting it physically.

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