If you want to effectively market your small business, you need to follow six simple steps. They are as follows: If you want to market your small business effectively, you need to follow six simple steps. They are the following:
Rule 1: Make your message very direct.
Just focus on what you want to say with your ad. If you overload your ad with all your ideas, it’s going to be a disaster. If you can get your message across in the first 3 seconds of your ad, you can engage your target audience and get them to follow you.
Rule 2: Don’t exaggerate your achievements and abilities.
Many people have come to fear ads or the idea of them. Your customers may be wary of any advertisement you put in front of them. If you even appear dishonest, they will shut you down immediately. Don’t claim things that don’t seem realistic or feasible, even if you think you can do them. Do not try any clever type of publicity game, as your audience will notice.
Rule 3: test, test, test
If you don’t have a lot of money to work with, don’t put yourself into something that might not work. Do a lot of testing and research before you spend a dime on production, so you can find out if it will work or not. Simply ask people who have heard of your product how they heard about it and focus your efforts on that field.
Rule 4: Tell them how to get it
Regardless of what you use to advertise, be it still images or videos, make sure there is something in the ad that tells your audience how to contact you or your business for your services or products. While this may seem very obvious, you may be surprised how many people don’t enter their contact information in the ad.
Rule 5: Target your demographics with appropriate content.
Not only won’t you waste materials on things your target audience doesn’t care about, but you can make sure it’s exactly what they want. Make sure the message is directed at the people you want to reach.
Rule 6: Make your customers want more after the ad.
Don’t completely sell the product with your ad. All you need to do is pique people’s interest, so they are inspired to learn more. All successful ads do this.
Each of these six rules follows a facet of advertising: The message is paramount to any advertising campaign, so work on it first. Keep your message simple and you’ll get more successful customer conversions from people who know what you’re all about and want to learn more.