Within any specific industry, a professional is considered and an amateur is only given the chance to prove himself; however, the trend is as risky for a new organization as it is for an existing one. It’s like going to a new place for a haircut knowing that he may be dissatisfied but the urge to try something new never ends. So where does an organization or business with a fresh perspective lead? Should corporate industries seize the opportunity? The answer is simple, if you believe in gambling and trust that you will be lucky, then you can continue. But when it comes to an organization’s identity, a gamble is unnecessary and completely unnecessary. There is a difference in impact on an existing organization compared to a new one, as expressed below:
Existing Companies
The enormous amount of money spent on infrastructure and miscellaneous expenses is all on board. But most organizations tend to get sidetracked by the major identity crisis they may face because of an outdated logo. Those who constantly follow the trends and are proficient would not only revamp their logo but also book a budget with a structured analysis of how communicative their previous logo was, its reach, the conversion of their target audience and not forgetting its impact on sales. social networks. masses. But since there is a new trend and existing organizations would like to incorporate this within their existing logo, it becomes a daunting task for a professional designer to not only instill this new touch but also make sure that it does not lose originality. In the middle of this process, the organization suddenly makes the decision to choose a fan with new designs and that’s where the bet begins.
The nagging question would only be answered at the end of a quarter or month of tracking, depending on how communicative a logo really is, whether developed by a hobbyist or a professional. Statistically, it is mostly loss making for existing businesses to change with immediate trends and especially with the help of a new or hobbyist designer. Therefore, for an existing company, it is not only beneficial to stay with a professional designer with a decade of experience, as they would complete the research and analysis before incorporating a new image, font or color within the existing design or advise precisely about the complete renovation. of the current logo.
New Organizations
Startups tend to have hobbyists listed long before they look for a professional. Let me boil this down to one basic point: ‘money’. The reason startups tend to hire an amateur rather than a professional designer is not just because it’s cost-effective, but also to show that new talent can only be discovered with the “risk” involved. The masked statement above is a clear indication that profitable techniques have become deeply entrenched in organizations making vital branding and identity decisions. From envisioning gains and successes to facing reality and losses based on a poor, ineffective and isolated logo. To avoid all of that, a startup should always push for brand identity, a professional logo, and apply cost-effective techniques on everything other than the company identity. After all, the company is new, your introduction would win points just like introducing a ‘new candidate’ for an interview. The world is waiting for a new brand and what you have to offer has to be the best of the best. It is best to have a professional design not only the logo, but also the entire website and stationery.