How does Swarovski create the best crystal for jewelry and which celebrities wear them? Swarovski crystal is considered by many to be the finest in the world; It contains 32% lead, which makes it optically very pure. They are dazzlingly beautiful and contain fascinating prisms that glow in various ways when specially coated.
Daniel Swarovski invented an electric cutting machine that made multi-faceted crystal production faster and more accurate than ever. Swarovski, the company was later founded by Swarovski with the help of Armand Kosman and Franz Weis in 1895.
Swarovski has always had a strong affiliation with the world of fashion and has worked with designers such as Chanel and Dior to create costume jewelery crystals for specific pieces. As a result of the demand for their stones in the early 20th century, they created the “flapper” which was patented and allowed designers to sow crystals into any garment they wanted. This led to a craze that consolidated their position as elegant and sophisticated fashion accessories.
In 1977 Swarovski invented the famous Cubic Zirconia, which closely resembles the brilliance and brilliance of diamonds and revolutionized the jewelry industry. After the introduction of cubic zirconia, the manufacture of crystal-covered bags and shoes, as well as various costume jewelry, such as rings and earrings, became popular.
Swarovski has recognized the power of the celebrity in marketing its range of crystals and jewelry and uses them regularly to open stores. Celebrities allow people to connect with the brand on a more personal level and the endorsement of a trustworthy and credible person helps spread awareness.
Many celebrities have used Swarovski crystals for jewelry and their costumes over the years, including the late Michael Jackson, who wore them in his famous white glove, which will go up for auction later this year in China and is expected to reach more than $ 50,000.
Her crystals are often worn to red carpet events and the 82nd Academy Awards was no exception with notable nominees and award winners showing off their sparkly dresses.
Carey Mulligan and Jennifer Lopez also wore crystal embellished dresses at the event. Kate Moss was recently spotted in a 1920s flapper dress at the Swarovski Rocks event in the UK, which is reminiscent of the dress she wore on her first night with Jonny Depp in 1994 and is actually up for auction on eBay to help . from the Princes Trust and is expected to sell for $ 60,000.
Swarovski is not only famous for making crystal jewelry, but also for adorning trees, cars and furniture and whatever else a designer wants to wear them for. The Swarovski star was created for the Rockefeller Center Christmas tree in New York. Two Mercedes-Benz SL 600s were covered with 300,000 Swarovski crystals in 2009 and unveiled at the Tokyo Auto Show in 2009 by Garson / DAD, a popular auto accessories company. They continue to be used in a variety of imaginative and stylish ways around the world.
This small Bohemian family business has grown into a large multinational company with an annual turnover of more than $ 2.4 billion and nearly 25,000 employees worldwide. Although Swarovski has become predominantly popular through its range of costume jewelery crystals, it continues to move into more creative and inspiring areas to this day.