We know how important it is for our companies to bring people together so that we can continue to build businesses, sell more, and align employees with company strategy and reward excellent performance.
So how do we develop a dynamic approach, keeping your target audiences connected and inspired while acknowledging that travel and meeting budgets have been cut so drastically?
I’m going to help you answer this question by breaking down and explaining three powerful technologies that stand out in the solution mix:
- webcast or what I call webcast
- web conferences and
- digital cinema.
Today we will take a brief look at Web Broadcasting and blog about the other two solutions in the next few days.
What is webcasting?
Web Broadcasting is a cost-effective and dynamic way to deliver your meetings, presentations, strategic messages, and training and build a knowledge base on the web.
Web Broadcasting uses rich media technology. This means that your audience will see and hear live video, audio, and graphics from a computer (including software applications), all on a neatly packaged branded display right on their desktop using any standard browser.
Three forms of communication (audio, visual, and kinesthetic) play a unique role in the ability to communicate and learn.
Web Broadcasting incorporates these three ways of processing information, as well as interactivity and user-controlled navigation options.
In real time or on demand: you choose
Capturing events as they occur and delivering them to end users via the web, either in real time or on demand through any web browser, is an ideal solution for sales, marketing, training, and development.
Here is a snapshot of how it works.
- A webcast specialist will show up at your meeting or your office with a special computer.
- Video, audio and graphics will be fed into the computer and synchronized and encoded for the web. If the meeting is to be broadcast live, the media is streamed over the Internet and delivered to your audience.
- The meeting can also be recorded and uploaded for viewing on demand and you can even create a CD right there minutes after the presentation for distribution or sale to attendees.
15 Benefits of Webcasting
- Increase the scope and availability of your information by making presentations available to those who cannot attend.
- Reduce travel, work interruptions and downtime
- Boost retention, collaboration, and team morale
- Enhance your attendees’ experience with online presentation catalogs
- Brand your presentations using your logos, colors and messages.
- Review a real-time log of what happened.
- Link the brochure materials to the entire presentation, including audio, video, and graphics.
- Reach a wider audience to foster synergy
- Get everyone on the same page at the same time
- Let attendees walk away with meeting content for reference – slides, video, and audio all in one
- Automatically keep track of questions and answers and completed surveys
- Record meetings where it is impossible for everyone to attend
- Address a large group when you can’t or don’t want to gather them all in one room.
- Address people in multiple locations simultaneously
- Build an online business development or training knowledge base
Popular events for webcasts
- Conferences, keynotes, general sessions, briefings and poster sessions
- Meetings and corporate presentations
- Training seminars including software
- Trade shows and vendor presentations
- Forums and listening sessions
- Live streaming special events
In short, webcasting provides an easy and cost-effective means of communicating with your target audience without having to convene. You can also create a knowledge base for marketing, business development, and training. You can also expand the scope of your meetings and special events for those who were unable to attend.
A cordial greeting,
Robert S. Grossman
http://www.focuscreative.com