The entry page, the satellite page, the channel page, the information page, the landing page, the entry page, the bridge page…, whatever you call them, have been considered for a long time the black beast of seo or search engine optimization. . They all have their own definition, but they all follow more or less the same principle, a highly keyword or keyword phrase optimized page built solely to attract search engines which is then linked to a main website.
Some of these will be made up of utter nonsense, except for the top paragraph, which will be in proper English with a link to the main site using the keyword or keyphrase as anchor text in the backlink or IBL (Incoming Backlink ). The same keyword or phrase will similarly appear in the page title tag, meta description tag, and H1 heading or tag, while the rest of the page will be complete gibberish, machine-generated Babel spam with the keyword or keyphrase sprinkled randomly. content only at a density that will attract search engines.
Others will be made up entirely of this spam filled with machine generated keywords or phrases and will be automatically redirected through the use of javascript or a meta update to a completely different site. SEO techniques like this, when (not if) discovered, will inevitably suffer some sort of search engine penalty, if not necessarily an outright ban.
Traditionally, it will also typically be a page that stands alone outside of the main body of a site, existing on its own as an individual entity. You will not have inbound links (IBL) from the site; any you have will likely come from a number of similar pages, all created with the same goal in mind, to rank high on all or a particular engine for a particular specific search term.
If you do a front page search on Google, surprisingly there are still ads from companies openly advertising their dubious expertise in this frowned upon SEO practice despite Google’s highly publicized decision to ban BMW for, among other things, its shameless use. of this forbidden technical SEO.
Perhaps a better approach would be to note that now, however, you can legitimately use this basic optimization technique by turning each page into an article and submitting it to an article syndication site. No one seems to have realized yet, or if they have, it hasn’t particularly come to your attention, that while the use of landing pages is still very much a Black Hat SEO technique, one that can and is known to do the sites are banned. , you can practice good white hat SEO by creating articles that do exactly the same SEO function as a landing page and no one will complain or even comment negatively. It seems that, in the eyes of the locomotives, if you hang the “article” tag on a certain type of front page, it becomes perfectly acceptable to everyone.
For example, is this article linked from my site? No, it’s not. Is this article heavily optimized with SEO related keywords and Search Engine Optimization related keyword phrases? In fact, it is. It meets, then, at least some of the criteria that exponents of so-called “ethical SEO” would use to label it search engine spam, but manifestly, in commenting on the phenomenon of which it is a part, it is not spam. not at all, more (I think) an example of social commentary on search engine optimization or the SEO industry.
So is this article itself a front page? Like so many other things in search engine optimization, that really depends on your own individual point of view. My advice? Don’t look at what I say I do, look at what results from what I do: if I have a standalone page that ranks high for popular SEO keywords with a link to my main site from there, one that can’t be banned for being a landing page because it is actually an article about landing pages, what will the consequences actually be?
Strange, grasshopper, strange are the ways of SEO!