Many people find writing web copy difficult and best left to professionals. With a little common sense, anyone can easily write compelling sales copy. All you need to do to produce good copy is follow a few simple rules.
Here are some suggestions to help improve your sales copy.
Tailor your copy style
You need writing skills for several different forms of web content, and you need to vary the style of your writing to suit each post. Sales newsletters require one copy style, blog posts require a different copy style, and sites like Twitter require a different style. Learn how to tailor your style to be appropriate for where your copy will be posted.
Your words affect the perception of readers
The type of words you use will affect the reader’s perception of you and the offer you are making. You must pitch the words you use to your target audience. Do you need to use young and trendy words, or should you use serious professional words?
Headings and subheadings are vital
Many readers simply skim through your copy and do not initially read the text. You need your headlines and subheadings to jump out and grab the reader. Are headings powerful enough to stop the reader and force them to read the text below the heading? If you only have the headers, do they make a powerful message on their own?
Keep fonts simple and consistent
Try to use only a small number of fonts. There are certain fonts that have proven to work well in salescopy, so use those if you can. Many different fonts will confuse the reader and make your copy difficult to read.
split your copy
Don’t try to cram too much into the page. Make good use of short paragraphs with just a few sentences, so you don’t overwhelm your reader. This will make your copy easier to read and will result in more readers following your entire sales page. Your need to give the reader’s eyes a rest while he reads.
Get your copy flowing
Each section of your copy should flow naturally and easily into the next section. The reader should be automatically drawn to each section. Make sure the sections are in a logical order within your copy.
To break the rules
Every once in a while, it’s nice to “break the rules” and do something that surprises the reader. Breaking the rules will capture your attention. Use this technique sparingly or you may alienate your readers.
Check spelling and grammar
It’s very easy to use a spell checker before posting. Do not allow spelling errors in your work, or the credibility of your writing will suffer and you will lose readers.
Good sales copy is essential if you want to be successful and profitable online. Having compelling sales copy can increase your online profit many times over. Just by learning a few simple techniques, almost anyone can produce their own sales copy.