Designing a blog can and should be fun, but attention and consideration must be paid to the use of colors that go on the site! Although design may not be as important as the need for high-quality content, it can still help contribute to the success of your blog! The aspect of the design process that we are focusing on here today is the use of colors and how they can impact your site visitors.
Here are 3 ways the colors you choose to wear can have an effect, good or bad, on those who land on your platform!
Forms and Printing
Certain colors give certain impressions to readers simply because of the ‘conditioning’ we have experienced as part of the culture or social environment we are exposed to! For example, red means stop or danger to many, green can indicate a clear step or go and even the color pink has been used to calm or appease. Using colors when blogging should be seriously considered to the extent that they can ‘align’ with your intentions! In fact, the ‘tone’ of your platform can be toned down by a particular color, so if you want to gain and not lose readers, these fundamental design ‘issues’ need to be addressed!
Affects readability (comfort)
Brightness of fonts or even backgrounds can lead to further eye strain! Not good, especially if you expect people to spend time on your site! Here too you want to make your visitors’ ‘visual’ experience as pleasant as possible so that people stay on your site and read your updates! If people can’t or don’t see what your site has to offer, your chances of experiencing any degree of blogging success simply vanish. This is true regardless of whether you offer high-quality content or just plain rubbish!
break focus
The use of colors, whether it’s particular selections or even using too many, can easily distract visitors from getting the “message” you’re trying to send. Squeeze pages are designed to minimize distractions by not trying to communicate too many points or be too ‘colorful’ for the same reason that they can be distracting. The exact same principle is involved with your blog design too! You want readers’ attention to be focused on the high-quality content you have to offer and not be distracted by anything else on your site!
When designing a blog, the use of colors should be done keeping in mind how they may affect your site visitors. Having a good design can definitely contribute to the success of your blog, however selecting the wrong colors can also limit it! The above discussion points out 3 ways your color choices can affect who lands on your platform! It is in these areas that your consideration is most needed in the use of colors! Since the design itself can have such an impact, it almost doesn’t matter what kind of high-quality content you have to offer. If people find your focus is interrupted in any way, what you wrote won’t even be read, limiting the success of your blog.