Here’s the thing: You saw this ad on the internet promising you a seven-figure income this year. Step-by-step training and premium access to the “secret” formula are only $37. So he pulled out his trusty VISA card and was instantly transformed. You are now a new Internet entrepreneur, which I will refer to as a “Netpreneur.”
the backstory
So, December 21, 2012 came and went. Is it any wonder that the Mayans got the calendar wrong? How many mayans do you know? That’s right, the Classic Period of the Maya Civilization had ended, and they completely disappeared somewhere around AD 900. C. But they invented this tidy Mayan Calendar thing and predicted the “End of the World”.
In preparation for the Day of Atonement (or whatever you want to call it when civilization as we know it ends), you increased your credit limit to the maximum on all your credit cards, you decided not to pay the last four mortgage payments, you He’s three months behind on alimony, and he just went to one of those “Sign and Drive” sales at the car dealer. All that credit card debt is forgotten because we all know you can’t take it with you, so if no one survives December 21, 2012, why do we need banks? This was the penultimate Debt Forgiveness program.
Struggle to Pay Christmas Bills – January 2013
Life became really easy by not worrying about how much you spent, how much it cost and the requirement to juggle bills which is nothing short of a challenge in a normal month. Add in Christmas presents, entertainment costs, and a few personal indulgences you wouldn’t consider under normal circumstances, and you now have a chart of unpaid bills and debt that resembles the stack of phone bills in the Vonage commercial.
Idea: Become an Internet Entrepreneur
You get this “make money online” idea, and you get sucked into “zipped pages” that show you a twenty minute video, and you read testimony after testimony from normal housewives and pig farmers in Iowa who are now making $100k cars, living in million dollar houses, and obviously they have transformed into the lifestyle they have always dreamed of. These “secrets” must clearly be worth thousands of dollars to you, just to get a glimpse of the keys to the kingdom.
For today only, this man with an Australian accent will take you under his wing and benevolently guide you to the kind of success you’ve achieved for the incredibly low price of $197. You click on the first page of deals with the “No, thank you” hidden at the bottom of the page, grayed out, in 6 point font, and surprisingly, the same offer is made, available only to the next 217 people, for $37. . However, before you can have the opportunity to sign up for this program, you must sign up for a free membership. Signing up involves providing your email address and name, then entering the 16-digit CAPTCHA code and clicking Submit. After your third attempt with the CAPTCHA code, your registration is finally accepted. He’s also just engaged in an Opt-In authorization that places him on a mailing list for an autoresponder that will hit your inbox with thirty messages a day for similar offers of riches.
She quickly goes online, rummaging through the statements for each of the six credit cards in her wallet, trying to find one that has enough available credit to make this purchase. You know there will probably be an “upsell” and you’ll need a few other things to make that seven-figure lifestyle a reality. After all, “It takes money to make money.” You choose the credit card with the lowest balance, which also has the highest interest rate calculated daily on the unpaid balance. Oh, by the way, the internet millionaire calls this “OPM”, which stands for “leveraging other people’s money”, to start his new BUSINESS. “Don’t worry,” he tells her, because “you’ll make enough money with this company to pay off your credit card balance in full before next month’s credit card bill is due.”
It’s bad enough when birds fly in and bombard you as you walk out of the car wash. Can you imagine the mess if pigs really could fly? It doesn’t matter. I’m digressing
Before you can proceed, an email arrives in your inbox addressed to “New Internet Entrepreneur {your name}” asking you to click the embedded link to confirm that you are a real person and that the email address you provided when registering was a real human being. (ie you). Once you click the link, you’re taken to another “squeeze page” that gives you a free report telling you the life story of the Australian guy in the video. Accept the free report offer, but decline the next two quick updates. Finally, you are taken to the page that confirms that the price of $197 was reduced to $47, but actually $37, just today’s price that you agreed to.
Hit the bright yellow BUY NOW button, enter your email address, name, address, phone numbers, dog’s name, and the year your mom got her first kiss into the onscreen registration form. She will then be asked to pay the $197 now using the credit card she selected. You are cautioned to ensure that you enter the unique DISCOUNT CODE, which will never be offered to you again, at the next checkout window, and that the discount will be reflected in your final payment. Click on the PayPal credit card payment window to make your payment. There is no place to enter this DISCOUNT CODE, which is a jumble of upper and lower case letters, numbers and symbols on the previous page that you can’t possibly remember. You’re ready to click the Cancel button, but decide you can always call Customer Service later to fix the problem if the discount doesn’t apply. After all, these are honest business people, and they could certainly be taken at their word for the promised discount. Why else would they offer a sixty day money back guarantee?
When did this become a business?
The moment you click on the last “Are you sure?” in the payment window, it is now officially a “Business”. Your focus, naturally, is to get the promised “training” and “coaching” so that you start earning your $100 a day. In the total time of one hour and twelve minutes, from the moment you clicked the first compulsive page, until you hit the Confirm Payment button, you conservatively reduced three to six months of planning, documentation, research marketing, financing alignment, business applications, licenses, obtaining tax numbers, accounting setup, contract drafting, vendor contracting, employee hiring, and sleepless nights that most SMB owners (small or small) go through. medium-sized companies) before hanging out.
An Internet entrepreneur has the same obligations that any other SME entity must meet to be “in business”. The fact that the medium is the Internet does not prevent you from following the same rules that apply to any other SME.
So when do you intend to start these articles?